Ace Is WILD Blog 

Ramblings, Rants and Raves...

Here is where you will find a lot of things that don't fit into other categories... Opinions, announcements, political chattal, and anything that involves "Chousing Around."

 

Ace's YouTube Monetization and Adsense accounts have been suspended- and nobody has or will give him an answer We Live in a Society Where the People That Cry "fFREE SPEECH" the Loudest Are Often the Biggest Violators of "Free Speech."  Imagine my surprise when one day, my "bank" for money earned on YouTube, my website and blog simply... VANISHED.  No more ads, no more checks... and no explanation.  That's how quickly it happens- and even with my vast network of connections and friends I could find not a single person at any of the companies that could give me any kind of answer.  The closest I came was a guy with a very thick accent at google trying to SELL ME ADWORDS.  Take a look at the video below.  Ask yourself, "What will I do the day they cut me off?"  I have heard dozens of stories of people's ad campaigns being cut, their adsense being shut off, and even their profiles being "suspended" or taken down.  The most recent example?  James Okeefe and Project Veritas's expose' of Twitter employees admitting to blatant censorship.From "The Daily Caller":Key takeaways from James O'Keefe's report: Steven Pierre, Twitter engineer explains “shadow banning,” says “it’s going to ban a way of talking” Former Twitter software engineer Abhinav Vadrevu on shadow banning: “they just think that no one is engaging with their content, when in reality, no one is seeing it” Former Twitter Content Review Agent Mo Norai explains banning process: “if it was a pro-Trump thing and I’m anti-Trump… I banned his whole account… it’s at your discretion” When asked if banning process was an unwritten rule, Norai adds “Very. A lot of unwritten rules… It was never written it was more said” Olinda Hassan, Policy Manager for Twitter Trust and Safety explains, “we’re trying to ‘down rank’… shitty people to not show up,” “we’re working [that] on right now” “Shadow banning” to be used to stealthily target political views- former Twitter engineer says, “that’s a thing” Censorship of certain political viewpoints to be automated via “machine learning” according to Twitter software engineer Parnay Singh, Twitter Direct Messaging Engineer, on machine learning algorithms, “you have like five thousand keywords to describe a redneck…” “the majority of it are for Republicans”
RITON Optics USA Invites All Media to SHOT SHOW and Industry Day at the Range 2018, Offers Media Special Gift.  RITON Optics is the only Military and Law Enforcement Veteran-Owned Company in the US  Jan 15, 2018 - Tucson, AZRITON Optics USA announces attendance at the 2018 Shooting, Hunting and Outdoor Trade Show and SHOT Industry Day at the Range in Las Vegas, NV.SHOT Show Booth -  N366 All media that visit the booth will receive a special offer from RITON USA.  Conveniently located just outside of the media room, RITON's booth marks the first time this Law Enforcement and Military Veteran-Owned company will display its new Mod 7 hunting and tactical riflescopes as well as the official release of their second generation of Mod3 and Mod5 scopes that add push/pull, zero-locking turrets to an already successful platform. For those participating in SHOT Industry Day at the Range, you can see RITON in the main booth display area as well as shoot some firearms with their optics already installed. Mod 7 1-8x28IR-H  (Hunting) This model was developed in consultation with noted big-game hunter and shooter Craig Boddington.  Boddington is one of today’s most respected outdoor journalists. He spent the past forty years exploring our natural world as a hunter and sharing his knowledge and experiences in dozens of books and through thousands of published articles and essays. He’s a decorated Marine, an award-winning author, and continues to be a leading voice for conservation and ethical hunting around the world. RITON developed a short to medium-range hunting scope that can be used for any hunting situation - including dangerous game.  Their main objective was to create a well-balanced scope that could fit any caliber of weapon and provide quick acquisition targeting at a low magnification power but also have the ability for precise targeting at increased magnification levels. The Mod7 1-8x28IR-H is a second focal plane scope with Riton's German #4 Mod 1 Illuminated reticle paired with HD/ED glass, an indestructible one-piece aircraft grade main tube and is backed by Riton's unlimited lifetime new replacement warranty. Mod 7 1-8x28IR-T (Tactical) The tactical model of the Mod 7 1-8 features the Riton Tactical Mod 1 Illuminated reticle in first focal plane. Because of the first focal plane reticle, this optic can be used on a true one power magnification similar to a "red dot" type sight - with both eyes open for quick target engagement while clearing rooms or during close-quarters combat.  Where this scope and the First Focal Plane reticle offers a distinct advantage is once you increase the magnification. The ability to accurately engage targets and range estimate with the First Focal Plane reticle allows this scope to fit into every conceivable tactical situation. -The Mod 7 1-8x28IR-T (Tactical Version) will also be included in the new SHOT Show New Product Showcase. Specifications: 1x-8x magnification 28mm objective 34mm main tube HD/ED glass Argon purged and sealed Fully-multicoated lenses Locking illumination control Capped zero-reset windage and elevation turrets Unlimited Lifetime new replacement Warranty RITON's Warranty: If, at any time, your Riton product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it. Not "repair." Replace. There are no "warranty cards" or "online forms" or "receipts" necessary. Simply send your optic and contact information to RITON, and they'll send you another.
Tucson, AZ, Jan 12 – RITON Optics Sponsors “Big Bang” Contest. Riton Optics, along with several other shooting industry companies have partnered up with Taylor Made Media to sponsor their new Big Bang contest as Taylor Made Media launches two digital publications in to the industry. “We are extremely excited to support the launch of the two new Taylor Made Media digital publications and very much look forward to working closely with them in the future” said Brady Speth, owner of Riton Optics, the only Veteran/LEO owned optics company in the United States. Riton Optics (www.ritonoptics.com) will donate their RT-R Mod 3 (red dot optic) and 3x Magnifier towards the grand prize (a NEW CBC industries 3V1 rifle in 6.5 Grendel} as well as other merchandise for other prizes. A Grand Prize, 2nd, 3rd and 4th prizes will be given out as well as additional prizes for the top 10 winners. Enter the contest HERE. The first release will be the Gun News and Reviews (www.gunnewsandreviews.com) which will supply all of the latest news from within the hunting, shooting and other outdoor industry areas, including political, comedy and a newsfeed to inform about new gear, products and other relevant information within the industry. The second release will be K-Var  corporations website and newsletters (www.k-var.com), is an online marketplace to purchase firearms, parts and accessories direct to consumers. "The Armory,” K-Var’s Blog and “The Arsenal,” K-Var’s weekly newsletter, are another new source for great firearm industry info.  Riton Optics, born in the heart of the Wild West, the company offers the highest quality optics at the most competitive prices matched with incredible customer service. Riton Optics is dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, they have created an unrivaled line of optics that deliver on performance and value. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'; color: #000000; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'; color: #000000; -webkit-text-stroke: #000000; min-height: 15.0px} p.p3 {margin: 0.0px 0.0px 5.0px 0.0px; font: 12.0px 'Times New Roman'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} span.s2 {text-decoration: underline ; font-kerning: none; color: #0000ff; -webkit-text-stroke: 0px #0000ff} span.s3 {font: 8.0px 'Times New Roman'; font-kerning: none} From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first. Want MORE Business for your Outdoor, Firearm or Hunting related business? Visit BGA Enterprises at www.BGAEnterprises.com. 
12.01.2018
Ace Luciano
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Or "No thank you" or "It's not the right fit for us now." All those things are acceptable. What's not? Telling me to "Contact you after the show" or "Call me next week" or "call John Smith in my office because he's the one you should talk to... I am about to give the the best advice to free up a TON of your time and save those of us that work the shows and derive our living from sales of goods and services. When you take my time for a show, follow up afterward, a meeting, a dinner... you're not doing me any favors and you're not being "nice." You are costing me (or anybody else in the same scenario) time, money and effort that I could be putting into another prospect or customer.
03.01.2018
Ace Luciano
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“The only thing more frustrating than slanderers is those foolish enough to listen to them.”                                      -Criss Jami“People will always have their opinion on you despite who you are and what your capable of.”  -Ana Chable "You have enemies? Good. That means you've stood up for something, sometime in your life.                                 -Winston Churchill I absolutely love haters.   Love them.  You see, if I am receiving mail from "haters" it means my message is most definitely reaching  my audience and MORE!  Whenever I send something out and I get nasty responses back by a few people, it gives me a little warm feeling in my heart to know that I must be absolutely motivating them to take action and that, based on the laws of statistics and large numbers that for everyone there is like that there are about 50 to 100  that  have received a tremendous value from what I have sent, posted, or sold.   Several of the top sales "gurus" that I follow are of the same way.  "If they say you're sending too much, double what you're sending." "If they say stop, you might want to stop to them (or not) and double your efforts sending to everyone else! "   No matter what you do, there will always be people that don't agree with you, but feel it there place to give you advice, or, just folks that are, generally, negative people that would complain no matter what you said or did.  One of the best things you can do when you are engaging with these people is to let them know that you  appreciate their feedback, but that you are a "positive" person who believes in taking MASSIVE action rather than sitting by the sidelines waiting for something to happen. That is a very difficult line of thought to respond negatively to.  I'll give you an example that happened to me recently... I sent out a release to a bunch of Outdoor and gun writers about a new contest that I am helping to promote.  I received a scathing response from one, what I would call, "Lower-mid-level" writer.  He writes for some local and regional publications and is an occasional "guest" on some television shows.  "UNSUBSCRIBE FROM THIS LIST!"  Not so bad, really.  But... Right now I have an "auto response" for anyone that sends me an email.  I want them to know that I received it, but am so busy with show season that  I may not respond right away, but I still want to talk.  This is where it gets a little UGLY.  "I SUBMITTED AN UNSUBSCRIBE REQUEST!!!! THIS IS A VIOLATION OF CAN/SPAM!!! YOU ARE IN VIOLATION OF FEDERAL LAW AND CAN BE PROSECUTED FOR HARASSMENT!!!  Dude... Chill out. Needless to say, I sent confirmation that he was "unsubscribed" from my list- With a nice note to make sure he takes his blood pressure pills.  I learned several things from this.  One- that my emails went out and were delivered.  Two- that the message resonated with the audience.  Three- that I learned of one worthless member of my list that shouldn't be on it.   Now, I am subscribed to HUNDREDS of email lists. Many become useless/worthless over time, but I still learn a TON from them- Things like this must be a compelling headline- I opened it- and what are the typical things beoing pushed in the info-marketing world. Also, what is valuable and how long does it remain so.  Here are the questions that he, and you, should have asked before "unsubscribing" from my emails.  1. Do I want to not have the opportunity to learn something from this person/company/list?  2. Is this one thing of lesser value worth eliminating the possibility of hundreds of their more valuable things?  3. What can I take from this person/company/list that I can easily "re-purpose" to my own business? (Secret- I steal good headline ideas from my own subscribed lists all the time)   2017 is the past now. 2018 is the future. Are you going to take control of your destiny, take control of your business, control the conversation about you and what you do, or will you react to what happens – being constantly behind the curve?  p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial; color: #000000; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 16.0px; font: 14.0px Arial; color: #333333; -webkit-text-stroke: #333333; background-color: #ffffff} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 12.8px Arial; color: #000000; -webkit-text-stroke: #000000; background-color: #ffffff; min-height: 15.0px} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 12.8px Arial; color: #000000; -webkit-text-stroke: #000000; background-color: #ffffff} p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 12.8px Arial; color: #222222; -webkit-text-stroke: #222222; background-color: #ffffff; min-height: 15.0px} p.p6 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 12.8px Arial; color: #222222; -webkit-text-stroke: #222222; background-color: #ffffff} span.s1 {font-kerning: none} span.Apple-tab-span {white-space:pre}  That's a question that everyone will need to answer in this "new outdoor economy."
20.12.2017
Ace Luciano
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Ace Luciano is not a black rapper.   He is also not an Italian soccer player, nor does he have the prefix "Yung"  before his name anywhere, in anything he does.   Well...that's not exactly true.  If you search "Ace Luciano" in Google, You will find those people scattered throughout the first few pages here and there, but they likely aren't the ones you're looking for.   Those people also all go by the name "Ace Luciano."  The biggest difference between them and the one you're actually looking for?   One is found everywhere in most searches with that name, while the others are sporadically found.  (I actually felt a little bad about the "musician" that was trying to "make it happen"... until I actually listened to his music. Now, I feel like I performed a bit of community service!)    You may recall that in my last post I discussed the difference between "writing the news" and "reading the news."  Which position would you prefer to be in?  I know where I want to be, and I do everything I can to be there.   One of the most important things you can do in business is to ensure that, certainly for your own name, that when people search for YOU they actually find… YOU!   They should also find you anywhere and everywhere they can and may look. That means you need to be on LinkedIn. You need to be on Instagram. You have to have a Facebook account and business page. You need to set up A website and blog.   Most importantly, you need to push out quality content and information that is relevant to who you are and what you do.   The biggest problem with this need?   Most business owners don't have time to do all of that themselves.   Sure, they might have all the social network profiles, but when the Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide.  Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide.   BIG mistake.   You want people to know you. You want people to find you everywhere. When the discussion is centering around what it is that you do, people should find you, your company, your website, and dozens of things like articles, posts, and social media likes to give them confidence in your business.   If you have a product, you want that product to dominate it's space in whatever media you can.   This can be somewhat challenging in the firearm and outdoor world as Facebook, Google, and YouTube already restrict (albeit somewhat arbitrarily) everything having to do with guns, handguns, and even accessories like optics and magazines.   I know several companies that put all their eggs in that basket and wound up holding an "empty basket" when YouTube decided to suspend their account. All that time, all that content now wasted and having to start over.   So, what's the SMART company in the firearm and outdoor space to do?   You need to find the right PARTNER to help your business write your story and your news.    You also need a partner that will do all of this at a level that allows you to obtain a significant ROI.   For the last eight years, the company that does that best is Taylor Made Media.  Gun News and Reviews is the new source for all things Firearm related p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.8px Arial; color: #222222; -webkit-text-stroke: #222222; background-color: #ffffff} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.8px Arial; color: #222222; -webkit-text-stroke: #222222; background-color: #ffffff; min-height: 15.0px} span.s1 {font-kerning: none} Click on this link to enter the new "big bang" contest they're launching pre-SHOT Show to showcase some of the new retail and manufacture partners. Questions? Just  let me know and I can put you in touch. 
15.12.2017
Ace Luciano
No comments
Many of my previous posts discuss the fact that the firearms industry and many of the players in it are reluctant and afraid because the industry and buying is “contracting.”  The truth is, "dominant" players LIKE contraction. They like it because they know that they are under constant assault from competition be that big competition, medium competition or even start up and small competition.   They know that it's easy for them to survive a contraction by making a few cuts and staff, a few cuts in marketing, and perhaps some pullback of budgets – they can weather the storm.  Can YOU?   The reason they can do that is because they have spent years – sometimes decades and, some, 10 decades or more,  building up their business, their marketing, their market share, and, perhaps most importantly, their CONTENT and DOMINANCE.   They CONTROL the CONVERSATION.   In other words, they don't "Read the news…" They WRITE the news.  What do you do that mimics that in your business?   Typically, this is where most small and medium businesses throw out a slew of excuses (don't take that the wrong way, because there are only two things in business – "excuses" and "results." Pick one or the other. Yes, sometimes there are very, very good excuses. )  "We can't compete…" "We don't have the budget…" "I don't have 1000 people to handle every little thing that we need done – most of it falls on me."  And on… And on… And on…  So, how do you, as a business owner (or "Manager," or "marketing director," etc.) overcome these obstacles?  There are two phrases that I use often with my children that apply directly to business. One is that the journey of 1 or 10,000 miles begins with the same "first step."   The second is that the only way to eat an elephant is one bite at a time.   You can control the news-- at least YOUR news.  Are you writing a blog post every day?  Do you have a legion of raving fans that are willing to share your contact?  Do you have hundreds of people that you can send something to and they will give you feedback on?  How about 20?  10?  TWO?   The good news is that there is always somebody out there that has those things.  The BEST news is that you already know at least one of them…  BGA Enterprises and Taylor Made Media  are two companies that specialize in helping companies in the firearms and outdoor space control the conversation, news,  and views of their products, people, and services.  You're most likely right – you DON'T have the time to do every little thing. You DON'T have enough hours in the day to accomplish all of the things you need to not just COMPETE but DOMINATE even some of the big players in the marketplace.   Now you have someone that can, and they are at your service.  Visit www.aceluciano.com  to learn how YOU can dominate your market and marketplace.  Riton puts out a surprisingly high quality product for the money Finally, there is a fairly NEW company out there that is making some REAL WAVES in the optics world that you should know about.  In the market for a new scope? They are called RITON Optics, and their motto is "The BEST QUALITY at EVERY Price point.  Over the next few months, we're going to put that motto to the test.  Formerly geared to mainly the "tactical" world, Riton is making a BIG PUSH into hunting scopes, binoculars, and spotting scopes.  From NOW and for the next several days, you can try one of their optics for 50% off.  That's right-  The FIRST and LAST TIME EVER to buy an optic of this quality at a PHENOMENAL price.  Check them out.  Use the code LASTCHANCE2017 when you check out, and put a message in the order area that "Ace sent you.!"
Gun and firearm/outdoor-related companies are afraid. They have been ever since the election.  Now, after hearing the flurry of excuses as to why revenues are down, inventories are up, and, overall, the market is "normal" (not "bad"like many are saying), we are being rushed into the holiday season with many companies not having a plan to make this year BETTER than last year. Every year, there is a mad dash of consumerism surrounding the Thanksgiving Holiday and “Black Friday,” – the most infamous shopping day of the year. This single event has led to people lining up outside of stores for DAYS in advance- braving all kinds of weather, sustenance and bathroom challenges to save a few dollars. That’s a rather “dedicated” shopper, don’t you think?The big question is, though, "Are they lining up like that to BUY what YOU'RE SELLING?To paraphrase one movie, "Yes, Virginia. People are still buying guns and gun accessories." Now, that single shopping day has expanded into a time period of WEEKS up to and even after the Friday after Thanksgiving. After the success of “Cyber Monday” deals by online retailers that for a long time were left out of the Black Friday celebration, there is a new shopping day- “Small Business Saturday.” The thought is that "If consumers commit to ‘Shopping Small,' we can provide Main Street with an important boost at a time when they need it most.” That sounds great, but also raises the real question: How do owners of local and smaller businesses get consumers to make such a commitment? …Because the responsibility lies firmly with the business owner and not the consumer. It is the owner of the business who must give a compelling reason for consumers to patronize his or her establishment instead of one of the big chains or large competitors, and not just ask for some blind “commitment” from consumers who would somehow willingly hand over their money in exchange for inferior value. Yes, some people may — for a short time — decide to accept inferior value in return for a warm and fuzzy feeling that they are “supporting their local businesses.” But is that really how we think we can spur a recovery of the firearm business—by suggesting that consumers accept less value and smaller business owners lazily continuing to provide it, choosing to place their fate in the hands of charitable shoppers instead of actually working to provide a superior product or service and earning people's business and loyalty? Even if such a strategy could work, it would likely be a very short-term solution at best. In my experience, people enjoy making charitable donations when we choose to do so — but we also like to be smart consumers when we choose to shop. Today’s business climate CLEARLY favors the large and well-established businesses- and not just for GUNS. Every area of our business- apparel, optics, accessories, and every crossover market has the SAME CHALLENGES. In order to attract the shopping dollars of our fellow firearm enthusiasts, smaller, independent companies — and, in fact, all small-business owners — need to do their very best to provide as much value as possible and to differentiate themselves among many, many competitors. Smart business people know this as creating a "unique selling proposition" — carving out a place of one's own in a crowded market, providing a reason for existence instead of being “just another ______________” and expecting people to buy from us for reasons ranging from “we’ve been in business for “X” # of years to, “We are a referral and “word-of-mouth” business...” to even blaming a “down economy” for their lack of business. You see, SMART MARKETERS will always rise to the top REGARDLESS of the marketplace. Ace and TMM work with some of the biggest names in the industry Years ago, when the gun business was booming, more and more “me, too” businesses sprung up like weeds all across the country — and many smaller business owners also found themselves thriving without having to do very much smart marketing at all, and without providing any unique value to an ever-expanding, free-spending, and, at the time- very “forgiving” marketplace. It was rather simple… Sell AR platforms, AK platforms, High Capacity handgun platforms, and/or ammunition for such and make a LOT of money. Sorry- Those days are now GONE, likely not to return barring another 2nd Amendment crisis. Today's outdoor industry consumer is much more demanding and much more careful where he or she spends their ever-shrinking disposable dollars. As business owners, we need to keep in mind at all times that by far the No. 1 thing on every consumer's mind — especially in today's gun economy — is their favorite radio station: WII-FM (“What's in it for me?”). There are many, many ways for firearm and outdoor business owners to earn consumers' hard-earned dollars. Some of the most powerful questions a business owner can ask are: “What are my competitors doing RIGHT that I can use to attract more and better customers to my business?” and “What AREN’T my competitors doing that I can  or am in a unique position to offer to encourage my prospective customers to buy from ME?” Like WHAT? Maybe you have a special “club” for your customers that have large perceived values that don’t cost you anything- like free range time once a week for 6 or 8 weeks at a gun or bow store. Perhaps you can “stack value” with low-cost but high-perceived value to your clientele. Partnering up with your “complimentary” vendors and businesses can help. Some great examples of this: Weatherby Rifles with a Leupold Scope for less than the cost of both Savage rifles with Weaver scopes- for the same reason. “Package” Bow deals- Bow, sight, stabilizer, quiver, and a dozen arrows. “Free” upgrades on an AR-15. Finally, you need to continue the conversation with your customer, offering VALUE WITHOUT EXPECTATION. Taylor Made Media gives their clients a documented increase in sales (If you want help with this, Taylor Made Media is UNIQUELY positioned to deliver HIGH QUALITY CONTENT related to and surrounding your specific business without you constantly “selling” your business while also stuffing your business/website/retail store with people ACTIVELY LOOKING TO BUY what you’re selling- at the lowest CPM rates in or out of the industry) Making a serious effort to come up with answers to this question, and starting from the point of “What does the consumer really want that I can provide better than a large competitor?” will be key to the business's success, and along with it our industry’s continued expansion. By "fencing your herd"with quality content marketing and communication, you will also ensure that your hard-won customers won't be shopping somewhere else this holiday and EVERY holiday season! Now isn't THAT worth working hard for, instead of just “hoping people start buying what we’re selling” and shifting the responsibility for our business's success to the consumers (or anyone else)? As always, let me know if I can help. Ace
With this week’s launch of Weatherby’s 6.5-300 in the Vanguard line, everyone can afford a Weatherby! Ace outside of Weatherby HQ The plan was to take my wife on a romantic getaway up the coast of California. Mother nature had other plans, though. A rock slide consisting  of millions of cubic feet of mountain had not only covered US Highway 1, but added over 15 acres to the California coastline by filling in the ocean! What to do? Looking on the map, I noted that a detoured route would take us right through Paso Robles, California- home of the last and arguably most storied firearm manufacturer in the state, Weatherby Rifles. A quick call to the factory set up my visit. Open Country  Less than 100 yards from Weatherby headquarters is open pasture and hills as far as can be seen… Wide open country where an accurate, flat shooting rifle would be of great value to the sportsman.  It is easy to see where at least part of the genius of Roy Weatherby came from. The open terrain surrounding Weatherby headquarters shows where Roy W. got his inspiration from  A name revered in the minds of many big game hunters and rifleman for the past 70 years or so, Weatherby's motto is "Nothing  shoots flatter, hits harder, or is more accurate." I have always been a fan of Weatherby rifles and, after my visit to their factory, I have to say that I wholeheartedly agree! "Back in the day," the success and performance of a bullet on wild game was largely a part of two factors. Size and speed. Most bullets were made of lead, therefore, the larger bullet you could shoot at a faster rate equaled more success on game – and especially so against large and/or dangerous game.  There came a point, however, where the increased velocity was such that the lead bullet was propelled at such velocity it would "skip the lands" or fragment  – at best, it was a decreasing performance as velocity increased  beyond a certain point.  With the advent of smokeless powders allowing substantially increased velocity, there was quite the dilemma in projectile performance. The invention of the jacketed bullet by the Swiss in the late 1880s helped to solve this problem.  By placing a jacket of copper to a lead core, both velocity and overall accuracy of firearms increased. The process and development of bullets entered a steep curve of improvements, with “bonding” processes and new chemicals and alloys producing the most durable bullets ever seen. This led to great advancements in rifle performance and accuracy. Weatherby didn't make calibers- he made existing calibers better Roy Weatherby, however, took rifle performance to a much higher level.   One of Roy's favorite things to do was to wildcat cartridges. He would take an existing cartridge, change the dimensions, use a smaller bullet in a larger case, and see what results he could produce.  In the beginning, the .300 H&H was the parent case and modified to become the .300 and.375 Weatherby Magnums. The now slightly shortened .300 Weatherby case with smaller bullets became the the.257,.270 and 7mm  Weatherbys were next.  The last caliber to use that casing was the .340 Weatherby Magnum. As history progressed, Weatherby added the.224,.240,.378 and .460 Weatherby Magnums. Around the early 1960’s, Roy began tinkering with a 6.5mm bullet. More on that later. Finally, after Roy Weatherby had passed, under the leadership of his son, Roy E.Weatherby,  The.416 Weatherby Magnum, the.30–.378 and.33–.378 Weatherby Magnums came to be,  despite  having been "in development" for years. In the case of the .30–378, since 1959 and the .33-.378 in 1960, with "official" factory ammo launches in 1995 and 1998.  It would be almost 20 years before the next caliber product launch. The 6.5 Creedmoor  In 2007, Hornady released the 6.5 Creedmoor- A new take on an old caliber that proved to have tremendous accuracy due to its relatively high sectional density and high ballistic coefficients.   In short order, the Creedmoor was winning long-range accuracy competitions and became widely adopted within a few years.  It was an easy move into the hunting world where yet has carved out its own niche on deer and other big game hunters. The 6.5-.300 Weatherby  In 2016, and in typical Weatherby fashion, the company looked at some of the existing calibers on the marketplace and determined they could now introduce a cartridge that had been in development by Roy Weatherby since the early 1960s – the 6.5-.300 Weatherby Magnum. This caliber, quite simply, does everything that the 6.5 Creedmoor does, and does it better. An increase in speed of over 500fps is just the start. At the other end of the shot, the 6.5-.300 produces OVER 1000 ft•lb more of downrange energy- all while  maintaining the sub-MOA accuracy that Weatherbys are noted for. Originally chambered in the Mark V series of rifles, today Weatherby announces the 6.5-.300 in the VANGUARD SERIES. The Weatherby Vanguard  Original rifles that were produced by Roy Weatherby when he found his company were built on Mauser actions from several European manufacturers. In 1958, the Mark V bolt action was developed and built entirely in-house but moved again offshore for a time. While Weatherby was making an excellent case for producing the finest hunting rifles in the world, the Mark V was out of reach of many hunters because of its premium price tag.  In 1970, Weatherby announced the production of the "new" Vanguard – a Weatherby rifle built around an action based on the Howa 1500 action and produced in Japan. This provided a Weatherby alternative to buyers in the market for a Winchester model 70 or Remington model 700. Through the entirety of its production and until recently the Vanguard was only offered in "standard" calibers. Starting today, it will be chambered for the fastest, hardest hitting, and most accurate 6.5 mm caliber on the market and is well within the reach of most shooters. The line forms behind me.
 Last night, after a rather relaxing day spent with family at the shooting range and then in our backyard pool, I went to bed and received a well deserved good nights rest.   What I woke to was a nightmare.  58 People were killed, and over 400 Wounded. Photo Courtesy of ABC News  When I woke up at 5 AM this morning every one of my newswires were LIT UP.  At that time, reports were coming in that they thought 20 to 30 people had been killed and several hundred wounded. That turned out to be almost 60 people dead with OVER 400 people wounded by an evil, maniacal gunman that opened fire on a concert crowd from the 32nd floor of the Mandalay Bay Hotel.   There are many hypotheses and theories as to why and how this person chose his location, why he wanted to kill a bunch of people, and if this evil could've been avoided.   The bad news is, it CAN'T.   Unless we, as Americans, are willing to give up many, many of our freedoms in exchange for a fleeting sense of "security," there is little we can do to prevent events such as this from happening.   One of the top and most effective ways of saving more lives from evil like this is to expand and allow citizens to carry firearms in order to protect themselves, their families, and their friends.  Another is to study and observe mentally ill people and monitor them for signs of violence or further illness.   Ironically, whenever there is a situation such as this, the Second Amendment of the Constitution of the United States is the first one that many pundits are quick to attack- Such as "if guns like this were not available, mentally ill, criminals, and terrorists would not be able to get them."   Politicians respond with sensationalizing quotes, texts, and tweets such as "We MUST do something about assault weapons" or "When will we learn that guns are the problem?"  The wildly liberal publication, GQ, was quick to publish an article by Jay Willis entitled "Why we are losing the war against gun violence."  The author, mistakenly, goes after the NRA and America's lawful gun owners as part of the problem – even going so far as to state that "  The entity that still bills itself as the world's "premier firearms education organization" is, in fact, one of the loudest and most influential voices in American politics. At this point, even gun owners aren't so sure that the NRA is honestly representing them as recreational hunters. It doesn't matter, though. Although some of that cash comes from selling individual memberships, a lot of it's money flow street from gun manufacturers, who have savvily disguised their would-be marketing efforts as the patriotic defense of your bedrock constitutional rights. Gun companies place their employees on the NRA's Board of Directors and buy expensive advertisements in their various publications. Last year alone, Ruger donated two dollars to the NRA for every firearm the company sold. "  I don't even know where to begin to explain the reality of our rights as Americans to this mislead, misleading and constitutionally and economically illiterate voice of the left.   We can start with some very simple truths – the first being that the second amendment to the constitution of the United States has absolutely nothing to do with hunting or recreational shooting. Hunting and recreational shooting or mentioned nowhere in the entire constitution.   This is simply a "talking point" that helps political and media elites to gain greater control over you, your freedom, and your mind with what they deem as "simple" and "commonsense" regulations that, in bits and pieces, TAKE AWAY YOUR RIGHTS.   Second, in any industry, it is not only common but EXPECTED that business and businesses in that industry will have representatives that assist and direct whatever association or group that represents their  Business interests.   Were it not for companies like Ruger and the immense membership and lobbying power of the national rifle Association, many of our rights, not just those related to firearms, would most likely already be gone.   As of right now, we don't know the exact motive that Stephen Paddock  had for committing terror and mass murder.   What we do know is that "normal" people and every day citizens don't do these things.  Whether he was mentally ill, was affiliated with, as many news outlets are now reporting, ISIS or the Muslim brotherhood,  or wanted revenge for some sort of wrong he felt was done to him, we may never know.   What we do know is that what he did was pure evil.   Guns are NOT the problem. EVIL is the problem.   More to come as news and events come to light. 

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