By simple definition, an "Influencer" is someone that has established credibility and/or notoriety in a given area or topic.
"Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.
These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
The influencer marketing industry has increased extremely fast over the past years and its global value for Instagram now is estimated to be over $1.1 Billion Dollars. Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers."
At BGA Enterprises and Ace Public Relations, we make it a great deal simpler than that.
Our team of industry-specific brand influencers can bring your message to your target market with tremendous results and impact.
In a world where "Social Media" companies have turned into, for the most part "Social Justice" companies by censoring, limiting and, in many cases, even COMPLETELY CANCELLING a company's social media page or account, you need a plan, a backup plan, and a contingency to that backup plan.